What is a great mlm network marketing lead, exactly? Then, once you have a great potential customer or potential business partner on the line, what do you do with them, exactly?
Building a profitable business fast really boils down to having a great answer that works for you to both of these questions. Because there is a huge difference between the results you get using good leads and those you’ll struggle to get using a poor quality lead. Also, be clear about your need to become a highly skilled communicator and leader. It’s critical.
MLM Network Marketing Leads Are Not Created Equal
MLM leads come in four distinct flavors.
You can attract leads by simply publishing and promoting valuable information people are looking for, you can buy leads online from any number of lead generation companies, you can advertise both online or offline… or you can simply reach out and connect with people you already have a relationship with. There is no lack of options for putting your hands on any number of leads.
The cheapest, most effective type of mlm network marketing lead is often found with your warm market. People who already know you, like you and trust you. People you have a relationship with – those who would recognize your voice or your face when you meet. Because, quiet as it is often kept, the people who care about you most really do care enough to help you get started and will often sign up as customers and will at least take a look at the opportunity. So pick up the phone or pencil out a quick note. Send an email or short Skpe message. Connect on Facebook. And just ask them to take a look. Then simply be willing to let go of the outcome. Yes or no let it be okay. They aren’t rejecting or accepting you. They are rejecting or accepting the product, service or opportunity.
The challenge with contacting your warm market is, unless you have a career or lifestyle that consistently gets you in front of new people – you will eventually have approached everyone you know. When the list runs dry, then what? Because you have to continously present your products, services and opportunity to as many people as you can on a consistent basis over an extended period of time. Showing the plan is the key to success in network marketing. Sponsoring and recruiting is where all the big money is.
Picking Up MLM Network Marketing Leads
Many upline leaders and training programs would suggest you purchase a few hundred to a few thousands leads online once you run out of warm market contacts.. Lead quality will range from practically worthless co-registration leads to high-quality telephone surveyed leads. And expect to fork out anything from as low as a nickel per lead all the way to as much as $50 per lead.
Another thing to consider is the cost of generating a fresh mlm lead. Advertising, hosting, and scrubbing costs all play a part. So to make a profit lead brokers resell leads multiple times to multiple people.. So keep that in mind. Because you will be competing for this prospects time and attention.
You can also consider generating your own leads, and there ways to get it done are limited only by your imagination and budget. Think classified ads both online and offline. You can post help wanted or business opportunity ads on Craigslist or USFree ads. Place banner ads. Invest in list exchanges. Funnel traffic to your pages via pay-per-click or per-per-view or even video exposure. The sky is the limit. You can even outsource all of these promotional efforts if you want. The downside, of course, is now you will be eathing the $12 to $25 per lead cost yourself. So conversions (what you say and how you say it) will be much, much more important.
Attraction Marketing and Funded Proposal Offers
Perhaps the best way to generate a high quality mlm network marketing lead is to attraction people who have already invested in starting their own home business and who are simply looking for tools, training and leadership.
Play out this scene. I’m dealing with a few issues right now. I’m looking for a solution. You offer free tips and insights I can use today. Today. Without cost. So now wouldn’t you agree you have gained favor in my eyes and that I’m more likely to grace you with my business some time in the future? Of course. So now stay in touch and, over time, as you continue to offer a variety of free services and helpful information… samples or whatever I might find of interest… chance are very good we will eventually do business.